Call anytime(888) 283-5051
 

You no longer follow Kevin

You will no longer see updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can re-follow a user if you change your mind.

OK

You now follow Kevin

You will receive updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can unfollow a user if you change your mind.

OK

Kevin

CAMPBELL, CA, USA

4
HELPFUL VOTES
  • 2 reviews
  • 11 ratings
  • 50 titles in library
  • 0 purchased in 2014
FOLLOWING
0
FOLLOWERS
0

  • Buzz: How to Create it and Win With It

    • UNABRIDGED (3 hrs and 47 mins)
    • By Edward l Koch, Christy Heady
    • Narrated By Paul Hernandez
    Overall
    (6)
    Performance
    (1)
    Story
    (1)

    In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of Americas most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

    Robert says: "Misleading premise. Does make valid points."
    "Misleading Title"
    Overall

    This book is not about creating buzz, it is a bibliography of Ed Koch. Based on the first hour of the audio, I can say he is a selfish, self promoting, and rub-my-accomplishments in your face type of guy. For god's sakes, he starts reading dozens of letters he wrote and the response he got back. This should be titled "Bibliography of Ed Koch selfishly written by Ed Kosh"

    1 of 1 people found this review helpful
  • Positioning: The Battle for Your Mind

    • UNABRIDGED (4 hrs and 8 mins)
    • By Al Ries, Jack Trout
    • Narrated By Grover Gardner
    Overall
    (193)
    Performance
    (71)
    Story
    (68)

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    Joseph says: "Great stuff ... if it was 1975"
    "Just Terrible"
    Overall

    This publication is just terrible...the person reading it has a monotone voice...the content is so poorly written that is unbelievable...Author spends 30 minutes with fifty different examples to say one thing (there is too much information in the world), ironically, his examples are exactly the "too much information" he talks about, he says 1.4 billion pages of paper are printed daily, 350,000 pages are printed in pentagon, chevron spends $20,000 an hour on advertising, stupid statistical facts over and over and over again. I had a long drive and wanted to listen to an audio book, I just had to turn it off and let my mind rest...just terrible.

    3 of 6 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.