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Carole

Shapleigh, ME, United States

1
HELPFUL VOTES
  • 1 reviews
  • 2 ratings
  • 4 titles in library
  • 0 purchased in 2014
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  • Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

    • UNABRIDGED (3 hrs and 6 mins)
    • By David Meerman Scott, Brian Halligan
    • Narrated By Brian Halligan, David Meerman Scott
    • Whispersync for Voice-ready
    Overall
    (9)
    Performance
    (3)
    Story
    (4)

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

    Carole says: "Not your marketing as usual type of book"
    "Not your marketing as usual type of book"
    Overall

    This is on my short list of must reads for any business owner, marketer, student, or executive who is not sure how to function, flourish and be comfortable in this new day of marketing and sales. Its ground breaking, common sense, plain English! Short, actionable chapters make it an easy read. Honest insight makes it memorable.

    1 of 1 people found this review helpful

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