This is a terrific listen. Great ideas that can jumpstart your own brainstorm. Scott tells you what and how, unlike many that leave you wanting specifics. As a marketing professional and small business owner, I highly recommend it.
One of the best business books I have read in the past 20 years. Made to Stick not only breaks down the secrets of how to get your customer's attention, it also shows you how to apply those secrets to your own business.
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