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"Small Business Diva"

ratings
10
REVIEWS
2
FOLLOWING
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HELPFUL VOTES
6

  • World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

    • UNABRIDGED (4 hrs and 47 mins)
    • By David Meerman Scott
    • Narrated By Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (66)
    Performance
    (11)
    Story
    (10)

    What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

    Andras says: "Excellent insights"
    "Real-World Ideas"
    Overall

    This is a terrific listen. Great ideas that can jumpstart your own brainstorm. Scott tells you what and how, unlike many that leave you wanting specifics. As a marketing professional and small business owner, I highly recommend it.

    5 of 7 people found this review helpful
  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (2149)
    Performance
    (710)
    Story
    (715)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "A Must-Read"
    Overall

    One of the best business books I have read in the past 20 years. Made to Stick not only breaks down the secrets of how to get your customer's attention, it also shows you how to apply those secrets to your own business.

    1 of 1 people found this review helpful

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