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Amy

Laguna Niguel, CA, United States

12
HELPFUL VOTES
  • 5 reviews
  • 10 ratings
  • 18 titles in library
  • 2 purchased in 2014
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FOLLOWERS
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  • Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    • Whispersync for Voice-ready
    Overall
    (553)
    Performance
    (331)
    Story
    (333)

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie Evans says: "Hog your Head with Fascinate!"
    "What can I say? It's Fascinating"
    Overall

    I love this book & highly recommend the Audiobook because Sally does a tremendous job. Her enthusiasm for the topic is evident which makes this a fun listen. Also, I love how she sometimes deviated from the script to give more background and/or updates.

    9 of 11 people found this review helpful
  • The Little Big Things: 163 Ways to Pursue EXCELLENCE

    • UNABRIDGED (12 hrs and 1 min)
    • By Tom Peters
    • Narrated By Tom Peters
    Overall
    (233)
    Performance
    (60)
    Story
    (60)

    "Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."

    Alexander says: "Really hard to listen"
    "Tom Peters is my hero"
    Overall

    I loved this book (though beware that it is REALLY long). Tom is a fabulous narrator & it was so fun having him read his own work because it added the "tone of voice" in which he wrote. I feel like this is a book that I should pull out & listen to about once a year (at least in part) to get a refresher. These are true words to live by.

    0 of 1 people found this review helpful
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

    • UNABRIDGED (6 hrs and 59 mins)
    • By Chris Brogan, Julien Smith
    • Narrated By Chris Brogan, Julien Smith
    Overall
    (121)
    Performance
    (16)
    Story
    (15)

    How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed.

    Cheril says: "This book is the one to read"
    "Bring something to the table"
    Overall

    The bottom line of social media is to ask yourself, "What can I offer?" instead of looking for what you can get. This is the point being driven home by Chris & Julien. And mostly, they do a good job and have great insight into this new wave of marketing. I would recommend this book for anyone interested in Social Media and increasing their online influence.

    I did not particularly care for Julien's reading style because he has a habit of dropping his voice & clipping the ends of sentences.

    1 of 1 people found this review helpful
  • Lee & Grant: Profiles in Leadership from the Battlefields of Virginia

    • UNABRIDGED (7 hrs and 11 mins)
    • By Charles R. Bowery
    • Narrated By Knighton Bliss
    • Whispersync for Voice-ready
    Overall
    (3)
    Performance
    (2)
    Story
    (2)

    In the Spring of 1864, the two greatest generals of the Civil War met on the battlegrounds of Virginia to determine the outcome of the war and the future of America. Their actions in the Overland Campaign define the qualities that made them exceptional leaders - qualities just as relevant in modern business settings.

    Amy says: "Fascinating & Boring at the same time"
    "Fascinating & Boring at the same time"
    Overall

    I will probably not download anymore books with this narrator because his reading style drove me nuts. He had very little inflection in his voice & often times sounded robotic.

    The history of the Civil War was fascinating to me because it had been so long since I studied anything from that time period. I learned a lot about the war and these two, very different Generals.

    However, the battles did get a little old after awhile & my fascination started to wane at some point. This could also be because of the narrator's delivery. I mostly enjoyed the opening introductions of these 2 men & the stories about the end of the war. I also appreciated the tie-ins with modern day leadership at the end of each chapter.

    1 of 1 people found this review helpful
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    Overall
    (372)
    Performance
    (122)
    Story
    (118)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "Exactly what I was looking for"
    Overall

    There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!

    1 of 1 people found this review helpful

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