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Jonathan

Chicago, IL, USA

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  • Microtrends: The Small Forces Behind Tomorrow's Big Changes

    • UNABRIDGED (12 hrs and 31 mins)
    • By Mark J. Penn, E. Kinney Zalesne
    • Narrated By Brett Barry
    Overall
    (271)
    Performance
    (29)
    Story
    (30)

    Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.

    Greg B says: "Interesting ideas, but fell asleep"
    "Exceeded expectations"
    Overall

    Fascinating. What a great window into all the little pieces that make up American society. Every entrepreneur (political, social or business) should read this book - as well as anyone with a general interest in who we are and where we are going. The recording is also high quality and engaging.

    0 of 0 people found this review helpful

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