This is a powerfully thought provoking book. It is enjoyable simply because it is so very disturbing. As a high-school teacher I found the information relating to the necessity of a large uneducated workforce enlightening. Also, the detailed examples about food processing and taste are well...thought provoking. And, the information about the aggressive campaigning for ever younger customers has lead my wife and I into many discussions about the amount of television and fast food we are willing to let our children consume.
I am critical of the author's biased approach to the material, but he clearly states his agenda at both the beginning and end of the book; so the material can be read with the knowledge that this book is a prosecution of the industry with no real defense.
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