If you are interested in complex sales (e.g. more than one buyer and/or buying influence) - and you are dealing in the increasingly complex and commoditized world of B2B sales - this is an excellent title. The author reads his book outlining his consulting firm's approach to increasing success in B2B sales with an excellent process. The material is outstanding. Overall the author does a great job reading (though it sounds - as I guess it should - self promoting in places - especially the forward!) The only downside is not having the diagrams that the author refers to. Given that the author himself is reading and that he knows this will be people listening to the book - I would have appreciated him following his own advice - knowing and responding to his customer's needs by describing the diagram rather than saying, "Look at figure 4.2" Perhaps he wants us to buy the audio and the print versions. I did. It's that good!
A book written by a dog about the life of his human and his reflections on possibly becoming human in his next life. With wisdom told in racing analogies - this story works for everyone - pet lovers, those with no interest in pets, people who love racing and those who have no use for sports analogies - - but it helps to have an interest in life, what it means and how a keen observer might interpret the ups and downs of our lives. I could not stop listening and my kids enjoyed it too. (I would say teens and up). I sent it to several friends and two said, I see you've found my favorite book. A new one to me that I highly recommend to you.
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