Simon Sinek in his easy to listen to and thought provoking book explains how business' who describe or identify themselves by their process' or what it is they do rather then why they do it, find themselves directionless and floundering in their chosen field.
By starting with why they exist, an organisation or individual can focusing on that purpose allowing clarity and congruency within their decision making. People are inspired and motivated by the why; it allows them to identify with the individual or organisation.
Simon presents his thoughts in a logical and easy to follow manner. His voice is enjoyable, and he presents his material passionately and with conviction. I enjoyed his presentation thoroughly and recommend it highly to anyone interested in developing a why to their business or interests in life.
David Copperfield is a masterfully constructed story with vivid characters, dramatic struggles, love and loss. Set in the form of a first person memoire David Copperfield follows a man's life, tracking his loss's, joys and aspirations as he struggles to find his place and happiness. Simon Vance does a fantastic job of the narration bringing the characters and their emotions to life in all of their glory, doing justice to this classic.
I purchased this audio book after listening to Robin's free book on leadership (a book that I highly recommend you do listen to). Although The Monk Who Sold His Ferrari is packed full of interesting and useful ideas, I found the story to be simple and the dialogue to be almost anoyingly so at times. Still well worth the time to listen too and draw upon; however, the book failed to demonstrate the maturity of Robin as the presenter he is now.
An enjoyable and easy to follow audio book which provided remarkable insight into counter insurgency tactics. The book was well read and laid out. Highly recommended for anyone trying to make sense of insurgencies in play across the globe.
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