I think the title should be, how "Ed Koch uses the book Buzz to create his own Buzz." I was pretty disappointed with the book. Originally I was looking for a book that might discuss how to build a Press Buzz or how to market to journalists with story pitches. It didn't discuss any of the how to... it had more of a this is how I manage responds from the public, this is what my public speaking engagements look like, and this is what I did when I was mayor of NYC sorta touch.
Strategic takeover artist
Icahn of course. The book goes through a complete timeline of Icahn's rise to becoming the takeover giant. Many of the stories consist of boardroom discussions and negotiations with CEOs.
The discussions between Icahn and Hammermill.
It is a bit too long for me to listen to in one sitting, but it is pretty easy to pick back up on after stopping the book for a couple of days.
I thought the narrator was great for the book. The narrator has a New York accent that makes it seem like he is somewhere on Times Square, standing on a soap box, screaming out the story of Carl Icahn.
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