There were many parts, but here are two. I loved the story of the two "showman" doctors who developed baby incubators and then found a way to pay for them by putting them on exhibit (with live babies inside)...in the shops of Paris...and then, the second doctor put them on exhibit in Berlin, London, and the U.S., with the longest standing exhibit at Coney Island, NY. I also liked the story of the young man who rather accidentally became the "father" of air conditioning... Great story!
I love books that arouse and then satisfy my curiosity.
Steven Johnson is a wonderful writer!
As a former author (of legal, tax, financial, and business issues), I was impressed with Brad and Jason's crystal-clear writing style.
There were so many things I found insightful. Here are a few of their recommendations: 1. Select the right lawyer. The lawyer you pick is a reflection of you. If you pick a "lame" lawyer (my word, not theirs), your own credibility drops more than a notch or two. 2. Keep tabs on (and control of) the negotiation with the VCs. Do not just hand over the reins to your attorney. The way to stay involved and in charge is to understand what is important in the negotiations and what is not. This way you can prevent each side's lawyers from quibbling over unimportant points which only serve to run up legal bills...and/or so you can prevent your attorney from straining your relationship with your investors. 3. Understand that the early rounds of financing can have a big effect on the future of your company (and they explain why, what you need to know, and what mistakes you should not make). 4. Understand the concept of ANTI-DILUTION. It's very important! 5. Understand FOUNDER VESTING. For example, if one of the founders decides to leave after a year or two, you do not want him or her to walk away with a large ownership stake, while you remain at the company and continue to work (hard).
Brad and Jason also teach you that not all VC firms are the same. Different firms specialize in different types of startups or in different stages of the funding process. And some firms are much better at mentoring entrepreneurs than others. The authors also discuss the TIMING of the funds run by VCs (most funds run approximately 10 years, and they explain why this is important for you to know).
They also help you to understand things from the perspective of VCs and angel investors, so you can present yourself well to them.
And all throughout, they teach you how avoid mistakes and nasty pitfalls that could result in serious and regrettable problems. In short, this book is exactly what every entrepreneur, VC, and advisor needs.
Thanks Brad and Jason. Your book is so well done, and written in such a wonderful, kind spirit. You have made an important contribution. I am tremendously impressed.
Though I enjoyed this audio version very much, I do believe that it is important to have this in a book or kindle form, too, so that you can refer to it as needed.
I loved all the different and fascinating studies on how people are influenced.
Each story (study) was so interesting.
I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.
It was a fun and interesting listen. :-)
It ranks as a definite favorite. It is a stand-out book.
It started a little slow, but then the author went on to give EXCEPTIONAL advice.
I would highly recommend this book! Nearly anyone could benefit from this book.
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