I believe this book was not only brilliantly written but excellently presented between the two authors. Not only do they make a great argument with fantastic case study. Be sure to listen to the bloopers at the end as well!!!
This is a really good book...but buy the book. The audio is just a endless drone. Also, the first two hours gets into almost all of the information. The rest is case studies.
This book was brilliantly written, organized and performed. It filled the entire time with relevant cohesive arguments.
I loved the 22 laws of marketing. This was like a poor sequel.
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