The techniques illustrated in this book work very well in the real world. Some people are born negotiators, they manage to keep emotion out of the equation, alway focus on the goal and never make the other party look bad. This book is great for the other vast majority of people who are not born with such skills-- the ones who get less because they speak up often, but focus on the wrong issues, or the ones who are afraid to get into a confrontational situation.
The chapter on establishing a personal connection, comes across as a little manipulative to me, but I thought the author was right, it does work. I hope readers of this book will try to be fair with the negotiating party so that both sides get more, not just them.
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