This was an interesting book, but too much time was devoted to detailed accounts of studies and anecdotes, which seemed endless. I also kept waiting for a summary of the author's view of what we should learn from these stories, but it seemed to never come. I always was disappointed. For example, after several anecdotes about "stickiness", the author concluded by saying, you can make your message have impact if it has stickiness. The key is for you to find it (i.e. what will make it stick). Well, my reaction is, no kidding! I was hoping for a little more insight rather than constant stories.
Maybe I expected too much and read it for the wrong reason. I was hoping to obtain another view providing insight and hints and opinions on how to make a message persuasive and have impact. I was very disappointed because that info was lacking in the book.
In addition,the book should have been read by some one with a little more inflection and intonation. The reader in this case, who I think was the author, put me to sleep and after about 2 hours got on my nerves. It seemed as though he was falling asleep as well. The 3 hour CD seemed much, much longer.
This is a great book. I find all of the hub-bub about this book puzzling, however, because virtually all (at least 90%) of the information in this book has been published before in other books, such as "Fiasco", "Cobra II" and "Out of Iraq." This book has much less detail than the others, and perhaps that is why is caught on with the main stream media. I really cannot figure out why this book was the only one that really seemed to get noticed in the media when it (a) is not the best book on the Iraq situation and (b) has the least amount of informaiton.
Nevertheless, putting Woodward's obvious "flip-flopping" and "Weather-vane publishing" habbits (i.e. published to meet public opinion)aside, this is a good book. It is too bad people were not listening earlier. Perhaps we would not be in the mess, lost as much valuable life and be in as much debt as we are today. This book also highlights just how weak our mainstream media has become. All of this stuff should have been front page news, years ago.
Bob Woodward, however, still has little credibility in my eyes. Where are you Mr. Bernstein? Please come back.
This is a great start for anyone seeking more information about the U.S. Constitution. In fact, not to get into a political discussion, I imagine many of our politicians who often pontificate on the Constitution and how it should or should not be interpreted would find this book very puzzling. No matter what their view may be, they would find some support and a lot of lack of support for their views. I think this is a great, albeit somewhat shallow, book that is a good start, but certainly not an ending point on learning more about our Constitution.
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