This is a must be read before writing your next marketing plan or investing in any marketing activities. With this simple, practical wisdom you will gain greater results.
Seth has presented a clear, coherent definition of the core of what marketing is all about. All great marketing is based on the principle Seth explains with such clarity and simplicity: telling stories.
There is no preaching in this book. It is a story about marketing. All good stories comes from the heart. As Seth explains your story in all your marketing must be authentic. Hearing Seth tell his story about marketing you realise just how much he understands the importance of the subject to all marketers. When people express things with such authenticity it can easily be misread as preaching.
A good companion to fully understanding this very important basis of marketing in greater detail I would suggest you also listen to, "The 4 Agreements" by Don Miguel Ruiz also available here at Audible.
Another Audible book that touches on this subject, and is fiction, is "Ishmael: An Adventure of the Mind and Spirit" by Daniel Quinn
This is one audiobook that will leave you feeling happy and positive. Full of pratical, sensible principles you can apply immediately and get results.
It will lead you into some very heavy deep spiritual stuff - yet you wouldnt know it as the explanations are very easy to understand.
The great thing about this audiobook is you will be charged with energy. A great book to have if you need a pick me up to get back on track.
If you serisouly want to get the most from your life experience this book is well worth it and will help you on your path.
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