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Michael

MAWSON, Australia | Member Since 2004

53
HELPFUL VOTES
  • 2 reviews
  • 35 ratings
  • 0 titles in library
  • 16 purchased in 2014
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  • The Science of Success: How to Attract Prosperity and Create Life Balance Through Proven Principles

    • ABRIDGED (5 hrs and 3 mins)
    • By James Arthur Ray
    • Narrated By James Arthur Ray
    Overall
    (119)
    Performance
    (16)
    Story
    (16)

    Using what he calls the Seven SuperLaws and the Seven Power Principles, James takes complex, time-proven concepts and combines them with fun stories and powerful anecdotes, presenting you with a proven path to your ultimate achievement. You will learn that you are able to achieve unlimited success by following a series of tested and proven actions.

    Michael says: "excellent"
    "excellent"
    Overall

    This is one audiobook that will leave you feeling happy and positive. Full of pratical, sensible principles you can apply immediately and get results.

    It will lead you into some very heavy deep spiritual stuff - yet you wouldnt know it as the explanations are very easy to understand.

    The great thing about this audiobook is you will be charged with energy. A great book to have if you need a pick me up to get back on track.

    If you serisouly want to get the most from your life experience this book is well worth it and will help you on your path.

    0 of 0 people found this review helpful
  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (717)
    Performance
    (198)
    Story
    (198)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
    "The essense of marketing has been defined."
    Overall

    This is a must be read before writing your next marketing plan or investing in any marketing activities. With this simple, practical wisdom you will gain greater results.

    Seth has presented a clear, coherent definition of the core of what marketing is all about. All great marketing is based on the principle Seth explains with such clarity and simplicity: telling stories.

    There is no preaching in this book. It is a story about marketing. All good stories comes from the heart. As Seth explains your story in all your marketing must be authentic. Hearing Seth tell his story about marketing you realise just how much he understands the importance of the subject to all marketers. When people express things with such authenticity it can easily be misread as preaching.

    A good companion to fully understanding this very important basis of marketing in greater detail I would suggest you also listen to, "The 4 Agreements" by Don Miguel Ruiz also available here at Audible.

    Another Audible book that touches on this subject, and is fiction, is "Ishmael: An Adventure of the Mind and Spirit" by Daniel Quinn

    3 of 3 people found this review helpful

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