Incredibly insightful book about the games culture and why it's so engrossing. Don't be scared off by the length of the book. Totally worth the time.
She outlines specifically what games give us and how we can use that in reality.
I like how in the second half of the book, Ms. McGonigal focuses on how games can be used to improve our lives and to address some of the larger problems affecting our world. Her research will make a huge difference in our world if we take it and run with her ideas.
Great job, and as a bonus, it's fun to listen to!
If you want to learn how to grow a community, this is the book to get. At its core, it's not about social media - it's about communicating. Social media makes communicating easier technically, but it's easy to be on social media all day long and never communicate anything of value to the people who want to hear it. Chris and Julien show how to build a community of people who embrace your message.
I'm going to listen to it again now so I can get some action items for myself, and to really absorb the ideas in this book. Thanks guys - your book makes me happy.
I've been thinking of narrowing my marketing for a while, to focus on one area and one niche of customers. This book takes it even further and shows me how to do it step by step, and WHY I need to to it.
I love the "assignments." Some of them reinforce what I've already done in my business (via "Book Yourself Solid" by Michael Port) and some of them take it even further.
This is an excellent book and I recommend it for any solopreneur / entrepreneur who wants to really be serious about getting out of "overwhelm" and get their business on the right track.
With regard to the narration, it cracked me up that he came up with a different voice for each of his client quotes. Appeals to my theater girl background.
It's on my list of something I'd listen to more than once. There are few books on that list.
The examples were funny and I can tell Jim believes in what he's talking about.
Because of this book I've followed Jim's blog and bought a couple of his other books. I think he's a genuine guy. I wouldn't follow all of the advice in this book, but I think that's the case with any book. You always have to adapt advice to your own situation. All in all, I would recommend this book as part of several when learning how to market your business.
Yes, I would. It's inspirational to know that I'm part of an overall trend.
It inspired me to take the trouble to find a local community of Free Agents to connect with so I can find solutions to the unique problems Free Agents face. It's easy to find
I love when an author reads his own books. You really hear the conviction in their voice about their subject, which is hard for an actor to reproduce.
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