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Andy

Auckland, New Zealand

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  • 1 reviews
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  • 73 titles in library
  • 7 purchased in 2014
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  • Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (249)
    Performance
    (206)
    Story
    (208)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
    "Better than the reviews I read.."
    Overall
    Performance
    Story
    What did you love best about Insanely Simple?

    It has some great principles and a great core principle. It also has some interesting stories.


    Who was your favorite character and why?

    Steve Jobs


    Any additional comments?

    Better than the reviews I read - A lot of criticism about mentioning Steve Jobs a lot (which he does) but Apple and Jobs provide such a good example of what he's trying to put across.

    0 of 0 people found this review helpful

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