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Shannon

Denver, CO, United States | Member Since 2012

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  • 1 reviews
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  • 54 titles in library
  • 9 purchased in 2014
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  • Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (242)
    Performance
    (200)
    Story
    (202)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
    "Great Read!"
    Overall
    Performance
    Story
    What did you love best about Insanely Simple?

    The content, just like Ken Segall says, is in fact very simple - but the points are phenomenal and the relatable stories are there to back it up! I found myself taking many notes (or using the bookmark function of the Audible android app) to capture some of those main points.


    What other book might you compare Insanely Simple to and why?

    None - it sits on its own.


    Which scene was your favorite?

    Loved the story of how too much content in messaging can be detrimental: throw a ball at someone and they'll catch it, throw 3 balls at someone and they won't catch any of them. Great metaphor!


    Was there a moment in the book that particularly moved you?

    I like how he summarized everything at the end of the book!


    0 of 0 people found this review helpful

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