I first thought this was just a "sales improvement" book. It is much more than that. It deals with every aspect of a business, leadership, managment, optimal performance and getting results. The book is very indepth, rich and provides 'take aways' after 'take aways'. I don't suffer fools (books) very well, discriminating about what I read/listen and rate this book as a "must read" to any manager or leader of high performance teams, espcially sales.
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