Perhaps it's not the fault of the author, but more specifically Audible. This book has almost nothing to offer people in the business world. The author seems fascinated with disease and seems only mildly interested in product trends...and even then there's nothing really useful about his conclusions. The entire book is essentially mental beating on how trends get started without any ideas as to how you can contribute or help create trends of your own for business. Again, perhaps it's not the author's fault, as I'm not sure what he had in mind when he wrote this...but it's DEFINITELY not for business minded individuals.
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