As was noted earlier the audio-book draws heavily from Beeler's faith in Christianity, which is fine but get's tiresome. IMO way too much time is spent on proseltyzing.
I was hoping for a more linear approach than what was delivered. He comes to the point eventually, but it would be nice if there were more bullet points at the end or beginning of chapters emphasizing his central points. Nitpicky perhaps but useful especially in an audio format.
I like Harvey's reading style, and I enjoyed his earlier "Sharks" book very much, but I found this book lacked practical substance. It's long on homilies about the benefits of having a network, and the pitfalls of not having one, but short on practical advice.
I give it a C-
If you're looking for sales platitudes and a re-hash of worn out pitches (e.g., "Mr. Prospect, if I could show you a way to save on your XXX you'd be interested in something like that wouldn't you?"), then this is the audiobook for you.
If that's not what you're looking for, (and who is?) my advice is skip "Soft Sell".
I must admit I gave up on this one after 1 hour and 45 minutes. Maybe it finishes well?
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