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Mark

maple Ridge, BC, Canada

4
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  • 77 titles in library
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  • A Branded World: Adventures in Public Relations and the Creation of Superbrands

    • UNABRIDGED (10 hrs and 17 mins)
    • By Michael Levine
    • Narrated By Lloyd James
    • Whispersync for Voice-ready
    Overall
    (41)
    Performance
    (6)
    Story
    (8)

    Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

    Victor says: "Unless you are in PR....."
    "A Branded World"
    Overall

    A must read for anyone who provides a service for profit.

    0 of 0 people found this review helpful

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