The author does not have any hands-on experience inside Google, however he does put together an intriguing set of ideas around how Google and its peers (Facebook, Craig's List, etc.) will change our industries. He is very insightful and can see many things that I, being in the technology industry, never even imagined. For instance, what will happen to ad agencies? Are they toast? And if so, why don't they seem to be worried? What would a restaurant do if it approached its market like Google? Would its menu list the number of people who've ordered each dish? Would you see things like "people who liked this dish also seemed to like this one." This book changed my thinking about all industries and especially my own, IT consulting. I strongly suggest reading / listening to it.
I liked that Antony had an Australian accent because the author is from Australia as well.
This audiobook has to be in the top ten I've ever listened to. I really, truly enjoyed it. Funny, poignant and even insightful to people's souls. The author does not try to proclaim himself as a hero. Most of the time, he is highlighting the exact mistake he made on a particular safari trip and the problem it caused him.
I recommend this audiobook highly.
This isn't a great audiobook. I am from the technology world, so the iterative/incremental approach that the author advocates here is not new to me. I was hoping for a bit more depth, but there are just a few stories about how you should approach things incrementally. I cannot recommend this book.
This is truly a terrible audiobook. The premise is that we shouldn't allow amateurs to provide content without the "guidance" of experts. However, the book completely skips the fact that the "experts" have let us down in every way. Judith Miller and all of mainstream news maintained total complicity with the Bush administration in the run-up to the war in Iraq. Dr. Scott Reuben faked 21 studies published in major medical journals to please drug companies. The mainstream news organizations focus on celebrity drunkenness to the exclusion of national issues. Television, radio and newspaper publish complete garbage entertainment (by anyone's estimation) and miss the creativity of artists, writers and actors who are pushing the boundaries and creating interesting content.
One section of this audiobook rails against Wikipedia's inaccuracies, with no mention of the studies that show it is equally as accurate as any encyclopedia. Another section laments the disappearance of the newspaper, television and music industries, but totally misses the horrible decisions these companies have made.
Another part of the audiobook discusses online gambling, sexual predators and credit card fraud, all of which are bad, of course, but the author makes no attempt to connect them to his premise that amateur content is hurting our culture.
And finally, the author's solutions? More government regulation and more lawsuits. I'm so not kidding.
I promised myself I would listen to this entire audiobook and I did because there must be at least one redeeming point. There wasn't one. No new fact, no interesting perspective.
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