This is a fabulous book!. It is not a handbook on business plans used by In-N-Out or what it takes to run a successful business according to In-N-Out principals, but a biography about the chain itself. Although primarily focused on In-N-Out it covers the past 80 years of the fast food industry. It is earmarked by pop-culture events along the way, from the post-war era of the late 40's early 50's to the fast pace of the late 90's internet boom. It's a nostalgic look on what America was and could be. The book is filled with hope and tragedy and keeps the reader interested with every turn of the page. For those of you who love this chain, I highly recommend reading it. Or you can listen to it like I did through Audible! ;)
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