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jeremy

Santa Barbara, CA, United States | Member Since 2013

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  • The New Rules of Marketing & PR

    • UNABRIDGED (9 hrs and 23 mins)
    • By David Meerman Scott
    • Narrated By Sean Pratt
    Overall
    (94)
    Performance
    (8)
    Story
    (9)

    The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.

    Mark says: "Not Enough Depth"
    "Great book! Tactical, not theoretical."
    Overall

    This is an excellent book. Most marketing books give you a lot of theory or are filled with a bunch fluff and no substance. This book, like Tim Ferris's "4 Hour Work Week", is filled with real world examples and "how to's".

    Moreover, the David Meerman Scott skillfully presents evidence as to why the conventional wisdom and tactics--big budgets, trade shows, overemphasis of reaching the mainstream media--are dead, and why under the new rules, using press releases to reach your target consumer directly AND enhance SEO (search engine optimization), leveraging social media such as Twitter, StumbleUpon, Squidoo, Digg, blogging, etc., is far cheaper and more effective.

    On another note, I also thought the narrator did an excellent job. Often times I find the narrators sound completely detached from the material. With this book, the narrator spoke so authoritatively and convincingly that I initially thought it was the author narrating.



    1 of 1 people found this review helpful

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