I'm not sure why one of the reviewers was so critical and stated that there was nothing new in this lecture. Perhaps, he's correct that there is nothing new. Keep in mind, Guy mentions his age (38), which would mean the lecture must have been made around 1992. That is quite some time ago, and before the Web!
So in that sense, it was a little dated, which is why I didn't give it 5 stars. However, the principles are timeless, and the presentation was very good. Simply from the perspective of someone who also does lectures at industry events, it was good to hear Guy. It does a very good job of weaving in anecdotes and keeping the audience engaged with humor.
The content was quite good, and as I indicated, the principles are timeless, and still very relevant in a "Webified" world!
This is an excellent book. Most marketing books give you a lot of theory or are filled with a bunch fluff and no substance. This book, like Tim Ferris's "4 Hour Work Week", is filled with real world examples and "how to's".
Moreover, the David Meerman Scott skillfully presents evidence as to why the conventional wisdom and tactics--big budgets, trade shows, overemphasis of reaching the mainstream media--are dead, and why under the new rules, using press releases to reach your target consumer directly AND enhance SEO (search engine optimization), leveraging social media such as Twitter, StumbleUpon, Squidoo, Digg, blogging, etc., is far cheaper and more effective.
On another note, I also thought the narrator did an excellent job. Often times I find the narrators sound completely detached from the material. With this book, the narrator spoke so authoritatively and convincingly that I initially thought it was the author narrating.
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