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Charles D. Brannaka

Lake City, Florida

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  • 1 reviews
  • 1 ratings
  • 3 titles in library
  • 1 purchased in 2013
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  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing | [Roger Dooley]
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    UNABRIDGED

    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    • UNABRIDGED (7 hrs and 14 mins)
    • By Roger Dooley
    • Narrated By Mark Ashby
    Overall
    (8)
    Performance
    (8)
    Story
    (8)

    Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

    J. Braaten says: "The Best Practical Guide to Neuromarketing"
    "Understanding how to market to the human mind"
    Overall
    Performance
    Story
    Where does Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing rank among all the audiobooks you’ve listened to so far?

    This was a great book that helps the reader understand how people come to decisions. I thought, wrongly, that we make our decisions analytically. What this author reveals is that very few decisions are actually driven by our analytic side. What drives our decisions is our subconsciousness which is primarily influenced by our emotions. If we can understand this then we can be way ahead in dealing with people. Lots of case studies are sited. I found this to be very interesting. Worth the read.


    0 of 0 people found this review helpful

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