I've been reading related books like those by Marion Nestle, the _Walmart Effect_, as well as documentaries like _Super Size Me_ and I was expecting alot from this book. (Can you tell I'm on a bit of a consumer awareness campaign for myself?) Perhaps that was my problem: expectations. After reading _Walmart Effect_ which I felt was written quite well and with a fair look at both sides of the argument around Walmart, this book is in many ways one-sided in how it presents its material. I *will* reconsider what I eat in the future (beef, pork, and chicken), so in that sense, the authors have enlightened me, but I would have liked a more balanced presentation of the facts provided.
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