I am refining by business after 16 years in the landscape industry. This book has given me the steps to focus on what we do well in the hopes that we can build a business that is a joy to run as opposed to having a business that runs me. The steps outlined in this book are consistent with what other mentors have suggested to me over the last few years. This book will help you analyze your services and products so that you can narrow them down and focus on the ones that are the most repeatable and profitable. A focused approach will win out every time over a company that tries to be all things to all people. I have read many books in the last 16 years on business, this was by far one of the best I have read!
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