Springfield Gardens, NY, United States | Member Since 2004
The book list many real examples of innovative products that succeeded or fail. Each case is discussed professionally by explaining the innovation process, market research for the product, marketing campaign, and how the end product fail or succeeded when the it was lunched in the market. The Value Blueprint is an excellent tool recommended by the author to identify the hurdles and roadblock for the new product.
I think this the best book I came across discuss the human habits in an easy and clear way. The author explain how we intentionally and unintentionally form our habits. Some habits are good and we would like to keep them. Many habits we do not know how we acquire them and how to get red of. After reading the book, you will understand how did we form the habits (good and bad) and how we can change them the serve us better.
The book title is the best part of the book. Mr. Sharma repeat the same old motivational stories we heard many times through different communication channels. This book is good if you are new (really new) to the motivational talk. I do not see any thing new that worth my time.
Cris had excellent argument about the free products and services. Giving away products and services will bring back loyal customers. The book has many examples which support the author's argument. I enjoyed every minute while listening to the book.
I liked Napoleon Hill and his wisdom that lasted for many years. "Think and Grow Rich" is an excellent book and I thought this book would be at least half as good as the earlier book, but I was disappointed. The book is more of a personal story of the difficulties that Mr. Hill had faced and how miraculously everything turned good at the right time.
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