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Joshua

Holly Springs, NC, USA

2
HELPFUL VOTES
  • 1 reviews
  • 2 ratings
  • 11 titles in library
  • 0 purchased in 2014
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  • Groundswell: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (8 hrs and 17 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    Overall
    (222)
    Performance
    (34)
    Story
    (34)

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    Justin says: "I tried...so help me I tried."
    "Good read for those getting started"
    Overall

    I needed more information on social media to help an organization step into new media. I am a art director, web master, marketer and found this helpful and is a book I will listen to at least twice. Very slow start, though. The author also carries on a bit. Voice quality is good, but a bit boring. Wish I had a physical book to bookmark and highlight some of the details.

    0 of 0 people found this review helpful

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