I like this audiobook because it's very up to date in an industry that's rapidly changing. It's dry at times but useful if you're looking for a deeper understanding of marketing.
The writer expands the meaning of "habits" to cover most all of human behavior. The connections between some of his stories and how they relate to habits are weak. It's also annoying how he jumps from one story to the next without reaching a conclusion to the previous story and then comes back to it later. One story at a time please! The book was a lot longer than it had to be. It can all be summed up in a couple sentences...
Habits start with a cue and end with a reward. Identify the cue and reward and work hard to change the habit in between.
He doesn't even give methods on how to apply his ideas. Nothing helpful. Nothing groundbreaking.
This is good to listen to if you're having trouble going to sleep. BUT the info is useful. This is the closest thing to an infallible organization system I've come across.
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