I liked this book. Am a huge fan of the previous novel (John Dies at the End). I don't know if I liked this one quite as much as the first but still very good. Recommend highly, I would recommend that you read/ listen to the first book. Not absolutely critical, but you would miss a lot, I think without it.
I like the idea that social media marketing should be approached differently from traditional media. Now I just wish the public was stepping up and holding companies to account. Until consumers step out of their comfortable patterns, the thank you economy will only be one strategy among many in the business world rather than a dominant force.
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