Corman

I've been recommending this book many times since I attended Seth Godin's conference in Laguna Beach about 2 years from now. I read it a couples times and finally even bought the audio version, no need to say how I stick into it.

Of course, I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.

Blake Mycoskie relates his own story of TOMS Shoes (based in Santa Monica). The idea behind his company is: you buy a pair of shoes and a new pair will be donated to a child in need of shoes. What I hold through is the art of his storytelling: he has been capable to deliver the power to his customers to spread his message.

However I think that out of the 5 hours of listening, only the half got my attention 'cause the rest was not especially linked to his story- like business cases you've already heard a thousand times before. Despite this, Blake is passionate, down to earth and he never gives up so only for this, he deserves to be listened to at least once.

My opinion: Telling many anecdotes is fine, it's always good to hear some practical approaches but some of them are just too repetitive and systematic. Sometimes I had like 3 or 4 cases for one single "bullet point". Finally "Getting More" is not getting less because it helps to review some good old sales techniques but I won't give more than 2/5 as global rate.