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Russell

Seaford, Australia | Member Since 2009

12
HELPFUL VOTES
  • 6 reviews
  • 13 ratings
  • 41 titles in library
  • 0 purchased in 2013
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FOLLOWERS
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  • The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning | [Bob Gilbreath]
    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
    UNABRIDGED

    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    • UNABRIDGED (9 hrs and 45 mins)
    • By Bob Gilbreath
    • Narrated By Bruce Reizen
    Overall
    (63)
    Performance
    (15)
    Story
    (16)

    This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

    Olaf says: "Great marketing insights and valuable takeaways"
    "Breath of fresh marketing air"
    Overall
    Performance
    Story

    Really enjoyed this entire book. It is up to date and relevant and clearly speaks to the next generations of buyers and I would recommend to anyone looking to grow their business.

    4 of 4 people found this review helpful
  • The Discipline of Innovation | [Peter F. Drucker]
    The Discipline of Innovation
    UNABRIDGED

    The Discipline of Innovation

    • UNABRIDGED (28 mins)
    • By Peter F. Drucker
    • Narrated By Deaver Brown
    Overall
    (51)
    Performance
    (15)
    Story
    (17)

    How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

    Russell says: "Great Book - cheap excerpt"
    "Great Book - cheap excerpt"
    Overall
    Performance
    Story

    This was a bit of a let down - the full book is awesome, the cut down version dissapointing

    0 of 0 people found this review helpful
  • Selling in Tough Times: Secrets to Selling When No One Is Buying | [Tom Hopkins]
    Selling in Tough Times: Secrets to Selling When No One Is Buying
    UNABRIDGED

    Selling in Tough Times: Secrets to Selling When No One Is Buying

    • UNABRIDGED (7 hrs and 14 mins)
    • By Tom Hopkins
    • Narrated By Tom Hopkins
    • Whispersync for Voice-ready
    Overall
    (31)
    Performance
    (11)
    Story
    (11)

    We've all heard it before: when times are tough, go back to the basics. It seems simple, but the reality is that in good times, many of us let some of the most important principles of selling go by the wayside, which leaves us scrambling when a downturn hits. That's why world-renowned sales expert Tom Hopkins is here to remind us that challenges are a constant aspect of selling and that the key to success is to keep your attitude positive and to never stop striving for excellence.

    Russell says: "Just Ok"
    "Just Ok"
    Overall
    Performance
    Story

    This was a bit tough to get through....some good ideas but a bit boring to be honest

    3 of 3 people found this review helpful
  • Jack: Straight from the Gut | [Jack Welch, John A. Byrne]
    Jack: Straight from the Gut
    UNABRIDGED

    Jack: Straight from the Gut

    • UNABRIDGED (14 hrs)
    • By Jack Welch, John A. Byrne
    • Narrated By Mike Barnicle
    • Whispersync for Voice-ready
    Overall
    (501)
    Performance
    (85)
    Story
    (90)

    Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

    Plato777 says: "Truly inspiring!"
    "Great Book"
    Overall
    Performance
    Story

    This book was fascinating and I would recommend to anyone interested in business at any level. Really enjoyed it.

    0 of 0 people found this review helpful
  • The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It | [Michael E. Gerber]
    The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It
    UNABRIDGED

    The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It

    • UNABRIDGED (8 hrs and 5 mins)
    • By Michael E. Gerber
    • Narrated By Michael E. Gerber
    • Whispersync for Voice-ready
    Overall
    (1594)
    Performance
    (418)
    Story
    (424)

    In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

    Christopher Burbridge says: "Life Changing, I Gotta Say"
    "Well worth the download"
    Overall
    Performance
    Story

    I cannot understand why there are negative comments for this book - it is one of the better foundational books for any small business person who wants their life back. I highly recommend it.

    5 of 5 people found this review helpful
  • Innovation and Entrepreneurship | [Peter F. Drucker]
    Innovation and Entrepreneurship
    UNABRIDGED

    Innovation and Entrepreneurship

    • UNABRIDGED (9 hrs and 30 mins)
    • By Peter F. Drucker
    • Narrated By Michael Wells
    Overall
    (150)
    Performance
    (11)
    Story
    (10)

    This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

    John says: "Great book, poorly read :-("
    "Great Read"
    Overall
    Performance
    Story

    Should be standard text for anyone entering into business. A brilliant and insightful analyst who packs historical accuracy into current analysis on page after page. One of the best business books I have ever read (listened to!)

    0 of 0 people found this review helpful

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