If you have a marketing budget over $20M a year, then this book could be good for you. The rest of us cannot afford to pay millions to make people laugh or just know that we exist. I felt that the whole book was one big advertisement for the authors firm. "look how good We are", and worse yet "Look how great I am". The rabbit trail into organizational consulting and office arrangement was mind-numbing. I found myself yelling in the car and wondering if I had something better to listen to.
If you manage creative people - Get the book
If you have millions to blow on comedy - Get the book
If you are interested in investing so your ad agency can win CLEO's - Get the Book
If you need to generate revenue, reach new customers, engage viewers, listeners, readers, or existing customers, listen to Seth Godins books. Far more practical for all but the upper tier companies.
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