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Mark

Matthews, NC, USA | Member Since 2005

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  • Bang!: Getting Your Message Heard in a Noisy World

    • UNABRIDGED (7 hrs and 8 mins)
    • By Linda Kaplan Thayer, Robin Koval
    • Narrated By Deborah Marlowe
    • Whispersync for Voice-ready
    Overall
    (115)
    Performance
    (10)
    Story
    (10)

    We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

    Daniel Henage says: "What a disappointment!"
    "Not Very Helpful"
    Overall

    If you have a marketing budget over $20M a year, then this book could be good for you. The rest of us cannot afford to pay millions to make people laugh or just know that we exist. I felt that the whole book was one big advertisement for the authors firm. "look how good We are", and worse yet "Look how great I am". The rabbit trail into organizational consulting and office arrangement was mind-numbing. I found myself yelling in the car and wondering if I had something better to listen to.

    If you manage creative people - Get the book
    If you have millions to blow on comedy - Get the book
    If you are interested in investing so your ad agency can win CLEO's - Get the Book
    If you need to generate revenue, reach new customers, engage viewers, listeners, readers, or existing customers, listen to Seth Godins books. Far more practical for all but the upper tier companies.

    4 of 4 people found this review helpful

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