Minneapolis, MN, United States | Member Since 2000
I really found this book helpful in creative problem solving and learning about the self-defeating "goal setting" practices that I had been using. It definitely has some approaches that you can start adopting right away without throwing whatever systems you have now out the window. Highly recommend. I read it awhile ago and am already thinking about reading it again.
This book is a little dated. Even Luntz really doesn't know what words will work these days but it is worth trying to find them. This book is really just a series of examples of situations where words worked or didn't and the process that Luntz uses to identify the right message, with focus groups, polling, mashing data together to create a picture of what moves people. It should be required reading for any beginning marketing student, especially someone interested in political communication.
This is one of the few audible books that I would have to say would have worked better with a text companion. When you are listening all you can do is let these great examples wash over you. It's extremely hard to retain all this advice.
It has no real genre. All the 99U stuff is genre busting. How to be more productive and organized for artists and poets.
The performance quality is very high and it goes very quickly.
Organizing tips for the creative class.
This is advertised as a coherent approach-- "clear and simple" to organizing. It is anything but. It is a group of lectures about different aspects of organizing. Some of it is repetitive and could have been edited. If you are looking for something really clear and simple, go elsewhere. If you don't mind having a lot of new-age warm fuzzies thrown in and odd moments like the author choking back tears about her dog with a terminal illness and some other personal confessional stuff then this might be for you.
I accept that a lot of clutter stems from emotional baggage. If you are looking for a psychoanalytic approach to thinking about why you are disorganized, go ahead and trudge through this. If you want practical advice on how to organize, listen to David Allen or Julie Morgenstern.
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