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Robert

Escondido, CA, USA

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  • 48 titles in library
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  • Buzz: How to Create it and Win With It

    • UNABRIDGED (3 hrs and 47 mins)
    • By Edward l Koch, Christy Heady
    • Narrated By Paul Hernandez
    Overall
    (6)
    Performance
    (1)
    Story
    (1)

    In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of Americas most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

    Robert says: "Misleading premise. Does make valid points."
    "Misleading premise. Does make valid points."
    Overall

    From the title you are lead to believe that the topic at hand is Buzz; however, this couldn't be farther from the truth. Rather what you get is an amalgamation of facts and stories surrounding the author, Edward Koch's career. I did listen to the whole audiobook and even though the author does go off on tangents about his civil service days there are still valid points being made about buzz without the author even realizing it. General guidelines are provided about mapping your success with a "buzz" campaign but they are general tips for any marketing plan. The one thing I will say for Edward Koch after listening is the guy has moxy.

    1 of 1 people found this review helpful

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