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Edward

AKRON, OH, United States

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  • 1 reviews
  • 1 ratings
  • 36 titles in library
  • 0 purchased in 2014
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  • Car Guys vs. Bean Counters: The Battle for the Soul of American Business

    • UNABRIDGED (9 hrs and 39 mins)
    • By Bob Lutz
    • Narrated By Norman Dietz
    • Whispersync for Voice-ready
    Overall
    (89)
    Performance
    (71)
    Story
    (67)

    In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.

    Reader says: "Boring and self-involved."
    "Should be required for all managers in auto indust"
    Overall
    Performance
    Story
    Where does Car Guys vs. Bean Counters rank among all the audiobooks you’ve listened to so far?

    This is one of the best books I've listened to, especially because it focuses in on the auto industry and addresses many of the best and worst decisions ever made in Detroit.


    What other book might you compare Car Guys vs. Bean Counters to and why?

    I can't think of a book to compare this to, it is singular in its insight, focus and sheer honesty on how the big car manufacturers became their own worst enemies.


    Which scene was your favorite?

    I really enjoyed the explanation and insight as to why the US has always seemed behind foreign car companies in developing great, small, fuel efficient vehicles. It was great hearing someone else observations on how too many MBAs and Accountants can completely cripple a company's ability to create products that will sell.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I just really enjoyed it as it covered so much history and so many of the famous players in the US auto industry. Very colorful!


    Any additional comments?

    Yes, after listening to this book, I so wanted to send copies of it to many of the MBA wielding senior management people that have

    0 of 1 people found this review helpful

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