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Mario

MO

Allen, TX, United States

2
HELPFUL VOTES
  • 1 reviews
  • 4 ratings
  • 25 titles in library
  • 0 purchased in 2014
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  • Groundswell: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (8 hrs and 17 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    Overall
    (225)
    Performance
    (37)
    Story
    (37)

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    Justin says: "I tried...so help me I tried."
    "Interesting material ... if you can listen"
    Overall

    Bueller ... Bueller... Okay, maybe it's not that bad but listening to the narrator (and author) is challenging. Although fairly new to non-fiction audio books, I know there is better (e.g. Freakonomics). The material is interesting and well laid out in general. At 30+ min in, it is just hard to maintain focus with the monotonously pleasant tones spiked with too rare periodic inflections, rhythm changes, etc given Mr Bernoff's particular voice.

    2 of 2 people found this review helpful

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