I don't mind the play format since I enjoyed it with the audiobook Rework by Jason Fried founder of 37 Signals. I've listened to Rework twice and learned many insights.
While I'm an admirer of Salesforces and the SAAS model Marc Benioff created I stopped halfway through this audiobook. There were just too much marketing for me and not enough about the business itself (leadership, management, challenges, finances, HR, operations, etc.).
Paradoxically I felt the many plays I listened to had more to do with what was happening before than behind the curtain. Maybe what's behind the cloud is covered in later plays and maybe I will get back to it later on. But for now I've switched to another audiobook.
I've enjoyed listening to this audio book. Learned interesting things about the brain. One of the a-ha moments was how to acquire more self control with simple daily meditation. I've tried to put a few techniques into use and can see a positive difference.
Highly recommended book.
I learned quite a bit with the first listen that I've started a repeat.
The findings presented in the book were eye opening to me. Before I also had that misconception of who the wealthy really are. I thought the people who drive luxury cars and wear expensive watches were rich. But according to the authors' definition of wealth the rich don't even spend $500 for a watch and would buy used cars.
The stats might sound a bit dry but provide context to the analysis. The last part of the book can be helpful to those who look for ways to target the wealthy.
Definitely one of the books I read in 2011 that had an impact on me.
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