So many minor but significant tips and tricks, it's hard to get it all in on the first listen.
Listen to this after reading Getting Real by 37 Signals
The concepts outlined works best, if you operate in large markets where it take short amount of time to get a descent sample for your experiments.
Mikkel Svane and the people at Zendesk clearly didn't have it easy. But I think the author fails to really communicate the feelings that came with the process of building the company and overcoming those tough times. It all feels a bit to nice despite the words being said.
Also the narrator gets a lot of the names wrong. (I'm Danish like the guys from Zendesk)
Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.
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