The width and breath of this work has no limits. Every time I listen to it I discover something new. The practice is practical and realistic, but you need to hard toward mastery
It shows you how to meet your goals an surpass them and to make greater sterides than you would have thought possible.
The methodolgy espoused here is as relivent today as it was when first written. It teaches how to have great relations in all areas of lifel.
Humor abounds in the process of give direction to the profession. This gives us practical help and cautions us not to make fatal assumptions which leads to blunders in selling.
I am a fan of Jeffrey Gitomer. I have read and listened to most of his work. He gives you practical applications and motivation to aspire to the top of the selling profession. This book is a spinoff of the "Little Red Book of Selling>" It expands on both the practical application and motivation to do our best in all that we do. Greatnes can be achieved thru selling -- a caring relational selling.
Gitomer's forward style makes for easy but powerful understanding on how to sell. He is far above anyone else. His humor keeps you laughing at yourself. He uplifts the reader with practical application of understanding the sales process is based on relationship. He challenges traditional traditional thinking and encapulates a desire for salespersons to be the best. Along with practical application he motivates you to become the best that is possible -- to rise above the crowd. It means working hard, very hard as working smart.
This is one of the best programs that is available.
The is a great review for sales management.
What Don said is very good and useful. However, I was personally looking for something more motivational. However, his presentation was pragmatic and gave several things to ponder. I have been a public speaker for over thirty years. His suggestion on segmentation and limitations were great.
I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.
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