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Kerikeri, New Zealand | Member Since 2012

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HELPFUL VOTES
  • 1 reviews
  • 4 ratings
  • 48 titles in library
  • 6 purchased in 2015
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    Overall
    (1034)
    Performance
    (863)
    Story
    (862)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Inspirational."
    Overall
    Performance
    Story
    If you could sum up Contagious in three words, what would they be?

    life and business changing


    Who was your favorite character and why?

    I enjoyed the whole book as it flowed and was easy to follow with excellent content


    What about Keith Nobbs’s performance did you like?

    great voice.


    Any additional comments?

    I found all the stories inspiring and I could relate them to my business and the way we as humans operate

    0 of 0 people found this review helpful

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