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John

Norfolk, VA, United States

ratings
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HELPFUL VOTES
3

  • Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

    • UNABRIDGED (7 hrs and 37 mins)
    • By Mike Schultz, John E. Doerr
    • Narrated By Paul Boehmer
    Overall
    (17)
    Performance
    (12)
    Story
    (13)

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

    Rob says: "Boring, waste of money."
    "This book should be titled "Sales Conversations""
    Overall

    Rainmaking good; salesmanship bad. Marketing good; prospecting bad. The publisher likely decided that a book promising to teach rainmaking will probably sell more copies than another "consultive sales book".

    This book spent too much time discussing the sales conversation during the appointment. Other audio books cover the same material more systematically and throughly (e.g. Sandler or Maister).

    Disappointing that the author periodically pitched his firm's sales training program throughout the book.

    Good that the audiobook covered value orientated elevator speech construction but this topic was better covered by author Mark LeBlanc.

    Prospecting by phone (cold-calling) was covered well and this topic made the audiobook worth purchasing. Unfortunately not enough emphasis was placed on the subject of effective prospecting during face-to-face social encounters or via social media.

    3 of 3 people found this review helpful

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