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James

LEXINGTON, SC, United States | Member Since 2012

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HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 87 titles in library
  • 0 purchased in 2015
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  • The 22 Immutable Laws of Marketing

    • ABRIDGED (1 hr and 29 mins)
    • By Al Ries, Jack Trout
    • Narrated By Al Ries, Jack Trout
    Overall
    (210)
    Performance
    (83)
    Story
    (79)

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    Zentaro says: "Outstanding book"
    "Out dated & applies to large business"
    Overall
    Performance
    Story
    What would have made The 22 Immutable Laws of Marketing better?

    This book wasn't very good. First of all, it is very out dated. It uses examples of companies from 5-25 years ago (Old coke/new coke type of thing). Also, the "laws" that it covers do not apply to 99.9% of the business's out there. It gives some more general laws that I feel are more appropriate for Fortune 500 companies. A lot of what it cover is branding and creating/defending that brand. It is also not a very long book. The audio portion of the book was fine, well read, easy to listen to... The content is just 2 star's in my opinion.


    0 of 0 people found this review helpful

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