This book wasn't very good. First of all, it is very out dated. It uses examples of companies from 5-25 years ago (Old coke/new coke type of thing). Also, the "laws" that it covers do not apply to 99.9% of the business's out there. It gives some more general laws that I feel are more appropriate for Fortune 500 companies. A lot of what it cover is branding and creating/defending that brand. It is also not a very long book. The audio portion of the book was fine, well read, easy to listen to... The content is just 2 star's in my opinion.
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