This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".
Although the content was nice, it was NOT what I paid for.
The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.
I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.
First time after several dozen Audible purchases that I wish I could get my credit back.
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