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Sterling

San Francisco, CA, United States | Member Since 2007

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  • 439 titles in library
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  • Magical Worlds of the Wizard of Ads | [Roy H. Williams]
    Magical Worlds of the Wizard of Ads
    UNABRIDGED

    Magical Worlds of the Wizard of Ads

    • UNABRIDGED (6 hrs and 14 mins)
    • By Roy H. Williams
    • Narrated By Roy H. Williams
    Overall
    (13)
    Performance
    (0)
    Story
    (0)

    Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

    P. Sterling Okura says: "Not About Advertising"
    "Not About Advertising"
    Overall
    Performance
    Story

    This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".

    Although the content was nice, it was NOT what I paid for.

    The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.

    I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.

    First time after several dozen Audible purchases that I wish I could get my credit back.

    0 of 0 people found this review helpful
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