Enchantment: The Art of Changing Hearts, Minds, and Actions
UNABRIDGED (4 hrs and 49 mins)
By Guy Kawasaki
Narrated By Dan John Miller
Whispersync for Voice-ready
Overall
(245)
Performance
(126)
Story
(126)
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
UNABRIDGED (6 hrs and 48 mins)
By Guy Kawasaki
Narrated By Paul Boehmer
Whispersync for Voice-ready
Overall
(273)
Performance
(108)
Story
(106)
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
great book shows alot of things people may know they do but not know what it means
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