The material was not presented as a dry lecture, but was peppered with fun anecdotes, interesting asides, self-deprecating humor, and witty comments.
A lot of good information about rhetoric and how to make a persuasive argument for what you want.
I am glad I listened to this book because it was cited by a couple other authors whose work I enjoyed (Apparently this book is somewhat influential). But while the central ideas and themes were very interesting, the presentation frequently was not. The author does not have Malcolm Gladwell's gift for writing, and sometimes comes across as trying too hard to be like him.
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