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David

Digital Dave

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  • Social Media Metrics: How to Measure and Optimize Your Marketing Investment

    • UNABRIDGED (5 hrs and 34 mins)
    • By Jim Sterne
    • Narrated By Dan John Miller
    • Whispersync for Voice-ready
    Overall
    (5)
    Performance
    (5)
    Story
    (5)

    Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals.

    David says: "On The Mark!"
    "On The Mark!"
    Overall
    Performance
    Story
    Would you consider the audio edition of Social Media Metrics: How to Measure and Optimize Your Marketing Investment to be better than the print version?

    No


    What was one of the most memorable moments of Social Media Metrics: How to Measure and Optimize Your Marketing Investment?

    The final word


    What does Dan John Miller bring to the story that you wouldn’t experience if you just read the book?

    He actually understands Social Media as opposed to reading other books about it and then just regurgitating the same tired old concepts that most authors talk about!


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I broke out in a rash.


    Any additional comments?

    Plenty but not about the book.

    1 of 3 people found this review helpful

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